Our Process
Our process has been designed to help us both gain a deeper understanding of yourself and your audience.
We use it to craft a compelling brand story, clarify character and tone of voice and define target market and brand position. From the findings determined in this exploration we build a suite of assets with which to expertly communicate your brand story.
We start with a brand strategy session to understand your brand and your requirements.
1.1 Brand Positioning Analysis
Focusing on competitors, archetypes and differentiators.
- Competitor Positionings
- Brand Perception Mapping
- Audit of Existing Brand
- Archetypes
- Differentiation
- What We Are & What We Are Not
1.2 Brand Purpose
Begin to develop the brand pillars and explore how this translates into actions/behaviours.
- Brand Pillars
- Brand Purpose
- Behaviours Associated with Our Brand Principle
- Developing Game Changers
- Reason to Believe
1.3 Our Target Customers, Customer Journeys, Modes & Mindsets
Focusing in more detail on our target customers.
- Target Customers & Personas
- Customer Journeys & Modes
1.4 Storytelling
Focusing on the story development.
- The Brand Story
- Brand Narative
- Brand Mood/Visual Mood
We start defining the key assets that make up your brand.
2. Brand Naming
Development of the ideal brand name that aligns with the identified brand positioning and embodies the brand identity
3. Brand Identity Concept
We’ll deliver three concept directions and provide two rounds of revisions
- Custom Logo/Brandmark Designs
- Typographic Style
- Imagery Execution Direction
- Colour Palette
4. Visual Identity Kit
Provides final assets, visual devices & framework for the brand identity roll-out
- Logos/Brandmarks
- Typography
- Imagery Execution Direction
- Colour Palette
- 12 Instagram Templates
- Email Template Design
- Brand Signage & Environmental Design
We provide art direction and partner with video & creative direction professionals to produce your required campaign assets.
5. Content Creation
- Art Direction
- Photography Campaign
- Video Campaign
- Social Media Assets
All of the above allow us to perfectly design and populate your website
6. Website
- Wireframe & Design
- eCommerce or CMS Development
- Video Campaign
- Email Marketing Integration
- Client Training
- Lead Generation
We continue to work with your business to support you with all of your marketing needs.
7.1 Email Marketing
- Klaviyo/MailChimp
- Template Design & Development
- Campaign, Transactional & Email Flows
- Website Integration
7.2 Social Media
- Graphic Design/Content Creation
- Copy writing
- Scheduling
- Moderation
What we do.
We create brands and build websites.
Creative Services
- Brand Identity
- Graphic Design
- Digital Design
- Brand Naming
- Creative Direction
- Art Direction
- Strategy & Positioning
- Publication Design
- Packaging Design
- Vehicle Branding
Digital Marketing
- Email Marketing – Klaviyo, MailChimp.
Integrations, automations, campaign design and development. - Social Media
Campaign creative, templates, content creation, scheduling.
Website design & development.
We specialise in eCommerce:
- Shopify
- Magento
- WooCommerce & more
- Software Development
- API, CRM Integrations
We build custom websites from in-house or provided designs. We’re also happy to partner with creative agencies.
Who we’ve done it for.
Meaningful projects for real clients.
Ongoing website UX projects
Ongoing website management
Ongoing website management
Email Marketing Development (Klaviyo)
Ongoing website support
Full service support
Ongoing website & marketing support
Ongoing website management
Ongoing website & creative support
Branding & Website Collaborations
Ongoing website management
Website Collaborations
Musicians
