The idea? Something fun, floral, slightly rebellious, and proudly offbeat. Born from studio chats, shared playlists, and the joy of making something just because we could.
We wanted every detail to invite people into the world of Side Wine, from the label and tape on the box, to the unexpected merch like keyrings and air fresheners.
We knew the wine was good. The challenge was creating a brand that felt just as bright, expressive, and easy to love.
After years of working alongside winemakers and building identities, websites and marketing activations in the wine space, we were inspired to take the plunge and produce our own label.
We began collaborating with Xavier Goodridge to produce our first Pinot Noir—a light, bright, easy-drinking Pinot Noir—and designed a visual identity to match.
From the beginning, we wanted Side Wine to feel like more than a bottle on a shelf. So we built an ecosystem of fun, tactile brand moments: colourful labels, custom packing tape, stickers, and branded air fresheners. We carried that same energy online, launching a playful Shopify site with product descriptions and imagery that brought the wine’s personality to life.
Side Wine is now a living, evolving brand that’s just as much about experience as it is about taste. We created something we genuinely love.
You can find Side Wine at Winepress Wine, the Barwon Heads Wine Store or on pour at Loco’s, Barwon Heads.
