Cotton On

As part of our ongoing partnership with Cotton On Group (since 2017), Residency Studios was entrusted with the redevelopment of the homepage.

Cotton On Group

Geelong, Victoria


Website Development


Salesforce Commerce Cloud

Our mission was to enhance the website’s responsiveness across various devices and improve its search engine optimization to ensure a seamless user experience and higher visibility.

The main challenges involved overhauling the existing codebase to implement responsive design standards and integrate SEO-friendly practices without disrupting the live user experience. Given the high traffic on Cotton On’s homepage, maintaining performance and speed during the transition was paramount.

The revamped homepage now adjusts to any device, offering an improved user experience and better search engine visibility. The feedback from Cotton On has been very positive, reflecting in enhanced customer engagement and satisfaction.