GoTab is a hospitality commerce platform that helps venues streamline ordering, payments, and operations through a seamless digital experience. Using the US site as a foundation, we refined the structure, simplified navigation, and adapted language and messaging to better resonate with an Australian audience – ensuring the brand feels consistent globally, while still grounded locally.
We focused first on the homepage and key demo pages to establish a clear creative and strategic direction. This allowed us to introduce subtle but impactful changes through typography, layout, and tone, while keeping the overall experience on-brand. From there, we developed a flexible system of templates for the wider site, balancing efficiency with a level of customisation where it matters most.
Built with performance and responsiveness at its core, the website delivers a polished experience across all devices, while remaining highly optimised for search and future growth. The result is a digital presence that feels as considered as the space itself—elevated, approachable and designed to convert.
Following the website launch, we continued our partnership with GoTab by extending the brand across social media. We designed a flexible set of post layouts and produced a short-form video to show the platform in action, so GoTab feels as considered in the feed as it does on the web.
