A grounded identity for Mallo
We worked closely with our friend Gemma to bring Mallo to life — a new saffron brand created around whole, organic ingredients and everyday ritual.
From the beginning, colour was a big part of the conversation. We wanted the identity to feel earthy, warm and grounded, reflecting the natural ingredients at the heart of Mallo while still feeling fresh and contemporary.
We developed the branding around a considered palette of earthy tones, creating a visual identity that feels calm, natural and quietly distinctive.
Mallo is all about making saffron feel simple and accessible – and the identity was designed to reflect exactly that.
