Rocky Creek Lilydale is a limited release of sixteen residential lots set beneath Mount Arthur, just minutes from the Lilydale village centre. The brief was to give the development a brand that felt as welcoming and grounded as the community it’s part of.
We built the identity around the idea of country living with local convenience. A palette of Lavender, Village Green and Wildflower Gold sets the tone, grounded by Paddock Mist, Mushroom and Riverstone Black. It’s paired with confident, friendly typography and a custom illustration suite drawn from the landscape, wildlife and flora of northern Tasmania.
The illustrations became the heart of the brand. Hand-drawn livestock and bold botanical shapes give Rocky Creek Lilydale a distinctive character, while headlines like “Country living. Local convenience.” and “Be part of a thriving, close-knit community.” speak directly to the people we hope will call it home.
The identity was then rolled out across signage, brochures and a custom WordPress website, creating a consistent experience from the roadside to the screen. The website introduces the release, the lots and the surrounding region, from local amenities to the wineries, farms and day trips of northern Tasmania.
The result is a cohesive brand that feels warm, rooted and distinctly Tasmanian, with a strong sense of place and community at its core.
