Starward has never done whisky the traditional way, and our role was to bring that same confidence to their social channels.
We started with the foundations, building a set of content pillars that give every post a clear purpose and make the feed feel unmistakably Starward.
From there we took on production end to end. We plan and direct every shoot, manage the photographers, and shape each reel ad post from concept through to final edit.
As new releases arrived, we reworked the existing content library and shot fresh material, so each launch sat naturally alongside everything that came before it.
The approach carried through to Starward’s partnership with Rugby Australia. Here we turned a giveaway for the historic Quadruple Header in Sydney into a campaign built on what both brands share: backing yourself and standing alongside the world’s best.
The result is a social presence that feels confident and cohesive, with every post, launch and partnership telling the same story.
