URBNSURF

We’ve had the pleasure of working with URBNSURF for the past six years, and we were excited to continue our valued relationship with the design and development of their new website.

Client
URBNSURF

Location
Melbourne, Victoria

Services
Website design and development

Year
2019 – 2025

Platform
Wordpress

Over the years, the site has undergone various updates and tweaks, but this latest redesign marked the most significant transformation to date.

One of the biggest challenges was consolidating three separate websites into one unified platform. We ensured that all content remained relevant, well-presented, and easy to navigate for both new and returning visitors. The result is a seamless, user-friendly experience that represents the URBNSURF brand more effectively than ever before.

The project was completed within a (very) tight timeline, with a complete redesign and build that included multiple standout features:

Personalized Wave Selector: This innovative tool helps new users find the ideal wave based on their experience level, complete with videos that showcase each stage of progression. It also includes recommendations for waves above and below their current skill level, making the experience intuitive and informative.

Advanced Booking Widget: We designed and built a widget that connects directly with their external booking engine. Visitors can now easily select their desired experience, time, and date as soon as they land on the site, streamlining the entire booking process.

Throughout the project, we worked closely with the URBNSURF Marketing team, along with MXA and Rocket Agency, to deliver a website that not only looks good, but is also functional and efficient.