Two globally iconic brands for sneakers and sports shoes. We were engaged to work directly with Asics, based in Japan, to oversee a new design direction and front-end implementation for three websites: Asics, Onitsuka Tiger and the marriage of the two brands. It was Asics Global’s first mobile site, which was deployed across five international regions, and the first full website launch for the other two. The projects were delivered by working closely with the company’s internal technology department to...
