JOEY

Client
Joey Travel

Location
East Coast, New South Wales

Year
2025

Services
Brand Identity, Website Design & Development, Merchandise, Graphic Design.

From day one, we’ve been part of the JOEY journey.

Working closely with the founders from conception, we helped bring the brand to life – shaping the name, defining the routes and stops, and building out the broader concept that now connects travellers to the East Coast of Australia. Together, we laid the foundations for a brand that feels effortless, adventurous and genuinely useful for visitors moving up the coast.

Our role began with the process of creating a full brand ecosystem. In collaboration with the founders we developed the visual identity and creative direction that brings cohesiveness across all touch points.

We facilitated multiple successful brand activations that both helped JOEY become a recognisable brand on the East Coast, but also allowed us to have a bank of content for social media, the app and across the new website.

We collaborated closely with the app development team at SRC to ensure the digital experience was seamlessly briefed and executed. The result is a cohesive brand that translates smoothly from physical touch points to the app experience – making travel simple, intuitive and memorable.

We also brought JOEY into the real world through merchandise and marketing collateral, including totes, towels, tees, hats, drink bottles, key rings, air fresheners, van wraps, brochures and posters. We supported photoshoots to ensure key messages were being delivered, and captured lo-fi content for Reels to give the brand an authentic, on-the-road feel. Today, we continue our partnership through an ongoing marketing retainer, managing social media alongside EDM campaigns and automated email flows.