Zena Sport

Zena is the most advance impact protection garment developed specifically for women in contact sport

As a start up, the brand was looking to establish itself quickly into the market. Residency Studios were engaged to develop a brand identity and touchpoints, along with a tailored eCommerce solution built in Shopify to accommodate their direct to consumer business model. Zena at launch was in the top 7% of all Shopify sites launched in the same week for traffic & revenue, maintain a high conversation rate from the single page website, this was a result of a clear structure to the site which outlined the key benefits of the garment along with clear purchase call to actions.